Overview

This course addresses the need of modern media organizations for professionals with the knowledge and skill-sets to deal the constantly changing and evolving environment of the industry. It furnishes participants with the entrepreneurial leadership, technological know-how and attitudinal capacities to stay flexible and retain relevance and visible in the overcrowded space.

This course will equip you with sound principles and practices that will enable you research, design and create programs for specific audiences, and tailor content for specific responses. You will gain the competence to initiate, oversee and conclude complex media projects for print, radio, television and internet platforms.

It helps media professionals acquire the commercial, strategic and managerial advantage media firms need to prosper in the constantly changing industry. You will be able to identify the problems and opportunities in the industry. As well as learn how to access national and international media markets, and use foresight/planning techniques to understand and respond to change.

Course Objectives

  • Students will acquire skills for business-planning and leadership with particular reference to the media industry.
  • Students will learn how to develop fresh content and apply skills in creative project development.

Who Needs This Course?

  • Writers
  • Online/Offline Media Personalities
  • Content providers
  • Journalists
  • Media practitioners
  • Artistes
  • Music/Movie producers
  • Actors
  • Media entrepreneurs
  • Aspiring media practitioners
  • Media consultants

Course content

  • Communication Theory
  • Public Relations
  • Advertising Practice
  • Media Relations Management
  • Media Ethics and Law
  • Broadcasting and Media Presentation
  • Online Media Management
  • Customer Care Professional Management
  • Introduction to Journalism
  • Telecommunication Management

Course Structure

  • Duration: 9 Months
  • Mode: Classroom